Until the end of the 1990s, few people knew what SAP was doing. Her efforts were not focused on marketing, and the sellers communicated in their incomprehensible jargon – “SAPanese.” The fact is that this organization was founded in 1972 by several engineers developing artificial intelligence technology. They left IBM when the project they had been assigned became unclaimed. Having taken their experience, colleagues opened a separate company and began to create software for financial accounting systems themselves.

The name SAP is associated with the German term Systemanalyse und Programmentwicklung and its English counterpart System Analysis and Program Development. The brand’s owners had no idea that they would someday have to do business in South Africa, where SAP stands for South African Police.

The SAP logo demonstrates progressive thinking and the development of machine intelligence. Software development from scratch, a new approach to accounting, and database management characterize the company and are reflected in the emblem.

Sap Logo Font

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